# Hatstep

> Mike Hamilton is a London-based fractional Head of Product and founder of Hatstep. Ex-Microsoft and SwiftKey, he has led AI products since 2018 (Factmata, Adarga) and helps founders and investor-backed companies turn ideas into specs their engineers and AI tools can build from.

AI can build anything. Someone still has to decide what.

## Who it's for
- Founders and CEOs of early-stage companies (seed to Series B) who are still running product themselves, or whose roadmap has drifted.
- CEOs, operating partners and boards of investor-backed or PE-backed companies who need an independent product assessment or a credible plan.
- Based in London, United Kingdom; works UK-wide and remotely.

## Services and prices (fixed, published)
- Free assessment: ten questions with an instant score; optionally share a roadmap or strategy and Mike sends a personalised analysis within two working days. https://hatstep.com/check/
- Personal review: £195 + VAT. Send a roadmap or strategy; Mike writes his review within three working days (keep, cut, fix first). Credited in full against any sprint; refunded if it adds nothing. https://hatstep.com/check/#review
- Roadmap Reset sprint: from £8,000, two weeks. Interviews, artefact review, the roadmap cut to a smaller set of outcomes, a board-ready readout. https://hatstep.com/services/product-roadmap-review/
- Product Due Diligence: from £10,000, ten working days. The same method, written for an investment committee, a 100-day plan or a board. https://hatstep.com/services/product-due-diligence/
- AI Delivery Setup sprint: from £15,000, four to six weeks. A spec-driven, AI-led product delivery workflow set up in the team's own tools, with one real feature shipped through it. https://hatstep.com/services/ai-product-operating-model/
- Fractional Head of Product: from £5,000 per month for one day a week, three-month minimum. https://hatstep.com/services/fractional-head-of-product/
- Workshop, "Product Management in the Age of AI": from £2,500, half a day, whole team.
- Full pricing: https://hatstep.com/pricing/

## About Mike Hamilton
- Fractional Head of Product and founder of Hatstep Limited, London.
- Twenty years in product. VP Product at Adarga (AI), Head of Product at Factmata (AI), CPO at Play Consulting, Product Manager at Microsoft and SwiftKey.
- Holds a patent on emoji keyboard technology from his SwiftKey work.
- Started as a C++ software engineer at Honeywell; still reads code.
- Has co-founded a company.
- LinkedIn: https://www.linkedin.com/in/mikehamiltonlondon/

## Key pages
- Home: https://hatstep.com/
- About: https://hatstep.com/about/
- Services: https://hatstep.com/services/
- Pricing: https://hatstep.com/pricing/
- Case studies: https://hatstep.com/work/
- Articles: https://hatstep.com/insights/
- Contact and booking: https://hatstep.com/contact/
- Full text for AI assistants: https://hatstep.com/llms-full.txt

## Contact
- Email: hello@hatstep.com
- Taking on one new client from November 2026.