Will the company's team know?

Usually yes, and it works better when they do. Diligence done with the team tells you more than diligence done to them.

Can you then help fix what you find?

Yes. The Roadmap Reset or a Fractional engagement follows naturally, and the diligence fee counts against it.

Yes. I helped create and launch a new venture inside a PE-owned software group, from an ideas list to paying customers.

Services / Product Due Diligence

An independent read on a company's product, roadmap and team in ten working days, written for an investment committee, a board or a 100-day plan.

Price: From £10,000; fixed price, ten working days
Time: 10 working days
For: Investors, operating partners and boards of investor-backed or PE-backed companies

Investors see the pitch. I see what the team is actually working on, and whether it adds up.

You're investing in, or have just acquired, a software business and the product story was told by the founders.
A portfolio company's roadmap keeps slipping and you can't tell whether it's the plan or the team.
You're writing a value-creation or 100-day plan and product is the part you can't assess yourself.
The company says it's "doing AI" and you'd like someone who has shipped AI products to check.

You need a technical code audit. I'll read the code where it matters, but that's a separate engagement with a CTO.
You want a rubber stamp.

Interviews with the leadership team, the product and engineering leads, and where possible a handful of customers.
A review of the roadmap, backlog, specs, metrics and how decisions get made.
A product maturity scorecard you can compare across portfolio companies.
A written report with findings, risks and a recommended plan for the first 100 days, and a session to walk through it.

Days 1–3: documents, metrics and interviews.
Days 4–7: customer conversations where allowed, deeper review, draft findings.
Days 8–10: report, scorecard, readout with you and, if you want, the company's leadership.

Will the company's team know?: Usually yes, and it works better when they do. Diligence done with the team tells you more than diligence done to them.
Can you then help fix what you find?: Yes. The Roadmap Reset or a Fractional engagement follows naturally, and the diligence fee counts against it.
Have you worked inside a PE-backed business?: Yes. I helped create and launch a new venture inside a PE-owned software group, from an ideas list to paying customers.

Thirty minutes, no pitch deck. Tell me what’s going on and I’ll tell you whether I can help.

Taking on one new client from November 2026.